At CHIC, we describe our Culture as Teamwork-based 4E SCRIP. That Culture is the unifying force which drives all our business units and supporting functions.
Teamwork
  The ability and desire to co-operate with other members in a team.
EVA Sense
  Mindset of EVA (Economic Value Added). Manage and make decision with EVA methodology to achieve the Mission of CHIC.
Energising
  Full of energy and a strong preference for actions. Possess great enthusiasm. The person has vigor and does not succumb to adversity. S/he has no fear of change, continuously learn and actively challenges new concepts.
Edge
  Competitive spirit, spontaneously driven, perseverance and firm willingness.
Execution
  Ability to deliver a positive outcome as a result of a plan. Leads the implementation of the action plan.
Self-Managed
  Strictly abiding with the performance standards and deadlines set by the company without guidance or superior authority.
Competent
  Encompasses a combination of knowledge, skills and behaviours which drive outstanding performance.
Responsible
  Act on your own personal accountability or ability even without guidance or supervision.
Innovative
  Willing to share unique ideas and proven effective methods with others.
Passionate
  Work with your heart, be willing to inspire others, enjoy working and demonstrate it.