As a progressive company, CHIC Group aims to propel our brands into the international stage and domestic market as the leading and trusted brand of choice from China. We constantly hold and strive towards these values:
 
 
CHIC Group has also developed a corporate culture system based on the advanced international management process and system known as 'Economic Value Added', or EVA, which is a tool to measure achievement, evaluate employees, select investment projects and carry-out advanced strategic planning. It has become the core of our corporate culture and business language.